Etihad Airways builds on partnership with Born Free and revamps popular child packs


Etihad Airways builds on partnership with Born Free and revamps popular child packs

Etihad Airways builds on partnership with Born Free and revamps popular child packs

Abu Dhabi, United Arab Emirates - Etihad Airways is reinforcing its partnership with leading wildlife charity, Born Free, by refreshing its popular ‘Etihad Explorers’ children’s packs, which now include an activity booklet developed with Born Free. The aim is to provide the airline’s younger guests with a greater understanding of animal welfare and how they can play a part in reducing man’s impact on fragile natural habitats, wildlife conservation and wild animal welfare. First launched in September 2016, Etihad Explorers is the airline’s children’s brand, featured on activity packs and meal items. It aims to instill a sense of excitement and anticipation during their journey.

Jamal Ahmed Al Awadhi, Etihad Airways Head of Guest Experience, said: “Our young guests are tremendously important to us and we continuously strive to find more informative, fun and engaging ways to entertain them during their time with us. “The refreshed packs are also a way of forming a lasting bond between them and Etihad Airways, making them more aware of who we are and where we fly to and, with the support of Born Free, enhancing their knowledge of important issues facing the planet. We have some exciting developments coming up in this regard.”


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