Vistara Brand To Discontinue After Merger With Air India


Vistara Brand To Discontinue After Merger With Air India

Vistara Brand To Discontinue After Merger With Air India

Air India, owned by the Tata group, will discontinue the Vistara brand on completion of its merger with Tata SIA Airlines Ltd, the operator of Vistara airline, chief executive and managing director Campbell Wilson said.

Vistara clearly has a very strong recognition in the Indian market...but if you look outside the Indian market, clearly Air India is much more recognized and has a 90-year history. So, the future full-service carrier will be called Air India, but we would like to retain and celebrate some of the Vistara heritage in that new manifestation," Wilson told reporters in a virtual press conference.


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